Shana Roberson and Vanessa Porten

Founders of Ideal Balance

Shana is wife to Chris and mom to three amazing little rascals. Her life verse is Matthew 5:16: Let your light so shine before men, that they may see your good works, and glorify your Father which is in heaven. After a former life as a reporter, she began coaching in 2015 and co-founded Ideal Balance in 2020. Beginning as a personal trainer, she quickly saw the common threads keeping women from living the life they desire, so she expanded her certifications and added in life coaching. Next, she and her husband got debt free and improved their marriage along the way, so she added financial coaching to the mix. Shana loves music, games, dancing and going to the beach every single chance she gets. Shana co-founded Ideal Balance and serves as Creative Director, Professional Organizer as well as serving clients as a Life, Financial and Health Coach.

Vanessa is wife to Marc and mom to two awesome kids! Her favorite Bible verse is Jeremiah 29:11: “For I know the plans I have for you,” declares the LORD, “plans to prosper you and not to harm you, plans to give you hope and a future.” After paying off her mortgage at 31, she became passionate about helping others find financial freedom. In 2019, she stepped out in faith and quit her job to pursue her passion. She has coached dozens of clients to improve their lives, their finances, their businesses, their health and their homes. Vanessa holds several certifications in coaching, business and fitness as well as a B.S in Business Administration. Vanessa loves spending uninterrupted quality time with her family, board games, date nights with her husband and being out in nature! Vanessa co-founded Ideal Balance and serves as Chief Financial Officer, Professional Organizer as well as serving clients as a Financial and Health Coach.